Wicked Gift Shop

Wicked Logo Clothes, Wicked souvenirs, Wicked Posters, Signed Books, Shirts, Puzzles, and more memorabilia

About the Wicked Poster and Logo development

From the book Defying Gravity that includes Wicked history: "One thing Schwartz wanted was a hand in his show's public image, but instead the concept for Wicked's logo and poster would be determined by Stone and Platt in meetings with ad agency Serino Coyne, Inc. Soon the witches of Oz in a yin/yang-like curve of black and white with a green sky background emerged from an artist's drawing based on the group concept. It gave a sleek, contemporary profile to the show that visually presented an archetypal motif of opposites coming together."

The Wicked poster features the "Good" witch in white whispering to the Green witch. We don't know what she is whispering but it's a sign of their enduring friendship. The poster, among all the Wicked souviners, is one of the most popular.

Ethan Gladstone is the artist who did the actual design work. He was working for now defunct key art company in Hollywood called Creative Domain. He recalls, "When the Wicked poster came into Creative domain, no assets were available so I used the receptionist (for the lips and silhouette) and another employee for the white witch's profile. The fluid ying yang body forms were created as much for concept as just not having any assets to work with.... I had no idea it was going to be so huge [of a hit]"

When asked "Do you happen to remember any discussion of what the witches are whispering about?" Ethan replies, "To be honest... no. I was not given a script or synopsis. I was just told the concept and to run with it."

About the design of the word "Wicked" logo, a company called Trailer Park developed it. They create movie trailers, print campaigns, etc.

Collecting Souvenirs for Wicked

What do fans like to collect for this show? Just about everything. After spending 2 1/2 hours watching that amazing variation on Oz that is Wicked the musical, who wants to stop? We can linger longer if we have the cast album, and photos from the souvenirs books. The merchandise company has offered a wide range of clothes and other products to satisfy the craving to remember it by.

The items under the "Souvenir" section of the Wicked shop range in price from the $8.00 key chain and lapel pin, to expensive Wicked-themed snow globes. Stay dry with the logo umbrella . All items provide fans with a memento of their experience with this delightful show.

Why do we come to care so much about the green girl Elphaba and her friendship with Glinda? We all have moments when we feel like we're the odd one in some circumstance (Elphaba is the only green girl in Oz). And when Glinda stops shunning her and befriends her instead, a part of us feels accepted. When Elphaba changes her direction, we feel empowered to "Defy Gravity" in our own lives.

For those who want to get reinspired by Wicked's messages, the best sources are the books Defying Gravity and the Grimmerie. The Grimmerie includes all the lyrics and part of the script. Defying Gravity takes readers into the creative thinking and experimenting of the show's creative team that included Stephen Schwartz (music and lyrics) and Winnie Holzman (script), as well as producer Marc Platt. The behind-the-scenes stories in this book are best for clarifying what the writers meant to say in the show. Find out more in the books. Wicked Grimmerie and Defying Gravity

More Wicked products for fans

Wicked CD and Karaoke- includes the Friendship song "For Good," "The Wizard and I," "Popular" and others.

All About Wicked

Visit the main Wicked page here at MusicalSchwartz.com with 50 Wicked-related pages.